A New Model of Domain Development via Partnership is Born
Seattle, WA- Salient Properties, LLC and Domain Strategies, Inc. announced today the launch of a new company - WiFi.Com, LLC. - created to build the WiFi.com domain into a leading technology centric business in the rapidly growing WiFi industry.
Stuart Wood, President of Salient Properties, purchased Wifi.com in 2006 for $225,000 and built it into a WiFi technology portal generating advertising revenue. According to Stuart, “There are three primary ways to monetize a domain: Selling the domain, parking the domain or building it out. I felt that to get the full value out of the domain, it needed a bigger – broader business built on top of WiFi.com name. Rob Monster and his team convinced me there was a bigger business to be created so we partnered up.”
Domain Strategies is spearheading a partnership model with WiFi.com, as well as other premium properties to develop top tier generic domains into valuable, branded businesses. Thousands of high quality domains on the .com and.net TLDs are generating revenue through domain parking when they could be developed into much more valuable enterprises. The common metaphor used to describe this effect is that the domain name is a valuable piece of land which has worth in and of itself. By putting the right structure on the piece of land, you can often create a great deal of value.
Rob Monster, Founder and Chairman of Domain Strategies, explained the model further, “By partnering with the premium domain owner and aligning interests through a joint ownership of a new company, we are able to focus available capital on the building of the business rather than simply buying a domain.” Rob continued, “There is certainly a place for an outright purchase and build of a domain as has been done with HealthCare.com and Patents.com. However that requires a significant amount of capital and also precludes the domain owner from participating in the upside. By partnering, we extend the range of our capital, include the domain owner in the vision and allow everyone to participate in a significant increase in value of the enterprise.”
